A generation like no other
How teens are quickly becoming the world’s best marketers
A teenager is society’s one super power that has a mind of its own.
Nearly all of them being in some way mentally unstable or just plain weird, but all of them now possessing things that teenagers before never had –technology.
The current generation is a generation of tech savvy hipsters trying to revolutionize the world one selfie at a time, and surprisingly they are.
They are revolutionizing the world by unswervingly becoming the world’s new experts at marketing, and the worst part is that they do not even know it.
More than 90 percent of teens in the United States are active on the Internet and have access to internet at home. Ninety-one percent take photos of themselves as a means to let people visualize who they are.
With that being said, teenagers want to look the part to be noticed or in a more popular term ‘liked.’ And when they are out there and they are being noticed or liked, they then begin to form this influential pull.
The more people who like you, the bigger pull you have. Teens start liking brands, reblogging company material and favoriting sponsored tweets and it is there that they are forming the market. They share one thing with their friends, and their friends share it, and their friend’s friends share it, and then all of a sudden the rainbow Oreo has three million likes.
By liking and sharing things, teens create data which companies use to increase their net worth, which basically means that the teenagers of today’s society have power over the money.
They endorse the brands, and eventually the teenager becomes a number of brands and a number of investments and we essentially become our very own media company. We buy brands and endorse them through photos and videos and even face-to-face interaction, which is exactly what media companies are doing.
The main reason for this is because teenagers want to be known. They want to have fame, and they become famous by association.
We like post, reblog post, enter contests, send in photos all for a chance to be in a Pepsi commercial or a Super Bowl commercial, and all that ends up being data in a computer that the companies use to inform other potential buyers, and that data becomes money. That money is then used to promote sponsored media events, videos and a few lucky buyers.
And those few lucky buyers who had that chance find other buyers like themselves and continue to promote the brand and themselves. Everyone wants to be famous, so everyone’s making themselves famous.
Even a quote from The Hunger Games highlights how the new generation is questioning their fame, “Will we lose sponsors? Do we even have sponsors?” (Collins, 165).
Social media sites are being frequently used by teens. 49 percent use Facebook several times a week, 39 percent use Snapchat, 26 percent use Twitter, and so on and so forth.
The market is climbing because the fame that is associated with it. Until the last like button has been pushed, teenager’s interest will continue to boost the market as well as continuously boosting themselves to fame.
Make way for the teenage revolution, influencing marketing around the world at this very moment. They might even take your job.